Customer Relationship Management system

A Customer Relationship Management system, known by the acronym CRM, is an information system that helps companies and organizations manage their relationships and their communications with clients. A CRM enables businesses to manage customer information in a simpler and more convenient way, and create a shared database of customer data, available and accessible to all relevant users in the organization. The system allows you to track all customer contact history and making the communication with customers much more productive. The core functionality found in customer relationship management systems is a modular system, managing marketing, sales and customer service. There are CRM software systems that also include a project management module.

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